Facebook and Concert Promotion
A necessary evil? A waste of money? A joke? A scam? A great idea? All of the above?
Promoting a concert on Facebook has a couple of dimensions — publishing an event to followers without boosting the event via Facebook Ads, and then for certain shows paying to promote the show to certain geographic and/or interest-based segments of the Facebook populace.
Running Facebook pages for a couple of bands I’ve played in this past year, some wei…